2026 Subaru Baja Launched – The 2026 Subaru Baja marks the return of an iconic compact pickup with modern styling, advanced technology, and rugged versatility. Combining the utility of a pickup with the comfort of a crossover, the new Baja is built for both city commuting and off-road adventures. With bold design, smart cabin tech, and a powerful engine lineup, Subaru has crafted a vehicle that appeals to outdoor enthusiasts and daily drivers alike. Let’s explore its specifications in detail.
Engine & Power
The Baja offers two engine choices. The base 2.5‑liter naturally aspirated Boxer four-cylinder delivers 182 hp, while the upgraded 2.4‑liter turbocharged Boxer generates 260 hp and 277 lb‑ft of torque. Both engines are paired with Subaru’s Symmetrical All-Wheel Drive system for optimal traction. The turbo variant accelerates quickly while maintaining balance, making it capable on highways and trails. The unibody construction ensures SUV-like ride comfort while retaining pickup utility for everyday practicality.
Drivetrain & Capability
Every 2026 Baja comes standard with AWD and a CVT transmission, featuring paddle shifters for a sportier feel. Select trims offer a manual mode for more driver engagement. Towing capability reaches up to 3,500 lbs depending on the engine and configuration, while payload capacity ranges from 1,000 to 1,500 lbs. With rugged suspension, ample ground clearance, and a well-balanced chassis, the Baja handles both urban roads and rough terrain confidently, making it a versatile choice for work and adventure.
Interior Tech & Connectivity
Inside, the Baja focuses on convenience and technology. A large touchscreen infotainment system supports wireless Apple CarPlay and Android Auto, while multiple USB-C ports and optional 120V outlets ensure seamless device charging. A digital instrument cluster provides driver information, navigation, and terrain feedback. Over-the-air software updates keep the system current, while integrated WiFi hotspot options enhance connectivity for passengers. The interior balances utility and comfort, with durable materials suitable for outdoor activity and daily commuting.
Safety & Off-Road Features
Subaru equips the Baja with its EyeSight® suite of safety systems, including adaptive cruise control, lane-keeping assist, and collision mitigation. Off-road features include X-MODE with Snow/Dirt and Deep Snow/Mud modes, Hill Descent Control, and 9.6-inch ground clearance. Rugged trims also feature underbody protection for rough terrain. These combined safety and off-road technologies provide peace of mind whether tackling trails or driving in adverse conditions, making the Baja both secure and adventure-ready.
Bed & Cargo Utility
The Baja’s pickup bed measures approximately 4.5 feet, designed for versatility and practical use. Integrated tie-downs, hidden storage compartments, and built-in power outlets increase utility for hauling gear. Roof rails enhance cargo carrying capabilities, while the compact overall footprint allows easy maneuvering in tight urban spaces. Durable bed materials ensure long-term reliability, and the combination of cargo space and crossover comfort makes the Baja suitable for weekend adventures, work projects, and daily errands.
Fuel Efficiency & Mileage
The 2.5-liter base engine offers an estimated 26 mpg city and 33 mpg highway, while the turbocharged 2.4-liter engine achieves roughly 24 mpg city and 30 mpg highway. Combined mileage ranges from 27–28 mpg depending on trim and driving conditions. Subaru is also exploring hybrid powertrains for future Baja models, signaling a focus on efficiency without compromising capability. This balance of power and fuel economy makes the 2026 Baja practical for long drives and daily commutes alike.
Pricing & Trim Levels
The 2026 Subaru Baja starts around $31,000 for the base trim, rising to $40,000–$45,000 for higher-end turbo and off-road trims. Trim options include Base, Premium, Wilderness (with lifted suspension and all-terrain tires), and a potential hybrid variant in the coming year. Each trim balances features, performance, and comfort to cater to a wide range of buyers, from outdoor enthusiasts to urban commuters seeking a versatile compact pickup.
Dimensions & Practicality
The Baja measures approximately 4,900–5,000 mm in length, 1,900 mm in width, and 1,750 mm in height. Its payload capacity reaches up to 1,500 lbs depending on the configuration. Compact enough for city streets yet practical for cargo and adventure, the Baja offers an ideal balance between size and usability. Its elevated ride height and efficient layout provide excellent visibility, comfortable seating, and versatile cargo space, making it suitable for both everyday driving and weekend excursions.
Why the Baja Matters
The 2026 Subaru Baja occupies a unique niche in the compact pickup market. It blends SUV comfort with pickup utility, standard AWD, and modern technology. Its combination of off-road capability, smart interior features, and practical dimensions makes it a standout option for those who need both versatility and comfort. Whether navigating city streets, hauling gear, or exploring rugged terrain, the Baja delivers a well-rounded package that suits modern lifestyles.